3 P's of marketing | Random groups golden rule

About the Author

Jordan Betteridge

Founder - Random

While I may be young, my breadth of experience spans multiple industries, providing me with a diverse and rich perspective. At the heart of my approach is education – I believe in empowering my clients with knowledge, rather than keeping it under lock and key.


My commitment to transparency ensures clients have full access to every facet of our partnership. I invest time in truly understanding businesses and their teams because I recognize the power of EVP (Employee Value Proposition) in driving both customer acquisition and retention.


At my core, I believe that a company's culture is the glue that holds everything together and dictates the quality of work produced.


With me, it's about the value of time, ensuring every moment is impactful, rather than watching the clock. My ethos is about fostering genuine relationships and delivering exceptional value, not just billing hours.

New marketing practices are popping up, but one that truly resonates with Random Group is now fast becoming our rule of thumb, its all common sense.


Before starting a new marketing project, take moment to truly understand the value of “ WIFT ” or “what’s in it for them (your audience) a new project


So, what is the purpose? Many times, were sure the responses will be: 


Our competitor is doing it or, it seems like the thing to do, the list goes on...


Without directly challenging those responses, is that really the purpose ? Let’s dig in and ask – how can we make the 3P’s of marketing work for us AND our audience...


PURPOSE


What do you want to accomplish? How can we tell if you need a Facebook page, a blog, a brochure, or something else? The purpose is essential for defining the objectives. And don't forget: If we don't know the goals, how will we know if we've been successful? How will we know whether things are going well?

We can now go into the procedure once we've decided on our purpose, objective and goals.


PROCESS


If we aren't clear on the goal, it will be difficult to determine the most effective approach to get there. The process is what determines how we go about accomplishing what we want and reaching our objectives in the most beneficial way possible. We'll need to do some thinking and clarify WIFM (what's in it for me?) or WIFT (what's in it for them?): )

How will we get our advocates to help us spread the word? We'll need a strategy. Do we have a good understanding of our target audience and how to reach, educate, and equip them?



PAYOFF


Isn't this what it's all about? It's the whole reason for the mayhem. What will be the reward? And, more importantly, what will you get out of it? Certainly, if there is a benefit for your audience, there will also be a benefit for you.


It'll be far simpler to evaluate how well we achieve our objectives and how we may modify as needed if we have clearly established them.


So, the next time you're thinking about your next campaign and strategy, consider the 3P's. You could even take a look at an existing campaign; clearly state your objective, assess the process, and analyse - is anything missing? Then assess the effectiveness of your investment. Is there any benefit to both your audience and yourself?


Give it a try, and let me us know how it works, or if we can help.

TTFN, Random Group

Share by: